Mobile phone reviews

iPhone particularly popular among the young and the old

February 27th, 2010 |

Author: admin

The iPhone is twice as popular as comparable smartphones among young’uns and older folks. This from a survey conducted by the analysts at mobile advertising firm AdMob, who polled a total of 963 iPhone, Android OS, webOS, and iPod touch users on their demographics and usage patterns. The survey was part of an opt-in initiative sent to users on their mobile devices.
According to the statistics, 14 percent of those on the iPhone were 55 or older, while only eight percent of Android users and seven percent of webOS were in the same age group. Similarly, iPhone users under the age of 17 made up for 13 percent of the sample, while Android and webOS users of the same age made up for less than 10 percent combined. Apple could do especially well if its young iPod touch demographic (65 percent of all iPod touch users were under 17) eventually upgrades to the iPhone, too. It’s difficult to tell just how accurately the statistics portray the entire smartphone-using demographic. Likewise, without RIM’s series of BlackBerry devices, it’s even harder to see the whole picture. Nonetheless, the numbers are at least representative of users receiving ads on the AdMob network, and it seems at least a little curious as to why the upper and lower echelon of age are so heavily in Apple’s favor. The teenagers are most likely using the device as a status symbol while the handset’s ease of use might have a hand in attracting the older demographic. But twice as much as other smartphones? Let us know what you think.